Start with the clients you already have
The cheapest lead is a referral. Ask after every great clean with a simple reward: $25 off for each friend who books. Ask for the review in the same text thread.
Your Google Business Profile is your storefront
If you are not in the map pack for "house cleaning near me," that customer never finds you. Fill every field, post real photos weekly, and reply to every review within a day.
Thumbtack and the lead marketplaces
Marketplaces sell you customers who are already looking, but often to three or four competitors at once. Reply speed is the whole game. Track cost per booked job monthly, not cost per lead.
Meta ads: renting attention that pays
Start at $20 to $30 per day with a real before-and-after video and a short lead form. Meta leads go cold in minutes. Fix reply speed before you scale spend.
Speed of response is the multiplier
Every channel above gets stronger or weaker based on how fast you answer. Leads arrive at dinner, on weekends, while you are on a job. Whoever answers first with a real price usually wins.
Catch what your channels send
Robinline is not another lead source. It catches them. Every lead gets answered in about 15 seconds, quoted from your price book, and booked on your calendar. Same ad spend, up to 5x more jobs when reply time drops from hours to seconds.
