The five-minute cliff
Conversion odds fall sharply after five minutes. Cleaning is a commodity from the customer side: similar reviews, similar prices. The tiebreaker is who felt easiest to book, and easy starts with fast.
The dinner-time problem
Most leads arrive evenings and weekends, when you are off the clock. A VA covers a shift, not a life. Nights, weekends, and sick days are still holes.
What different reply times look like
Same lead, different reply windows:
| Task | Manual | Robinline | Savings |
|---|---|---|---|
| Reply in ~15 seconds | Rarely by hand | Quote while they are on their phone | First real price they see |
| Reply in 1 to 4 hours | A "good" manual day | N/A | Lead likely booking elsewhere |
| Reply next morning | The honest average | N/A | You paid for a lead someone else booked |
What a ~15 second reply does
Robinline replies in about 15 seconds with the real conversation: service type, beds, baths, exact quote, book link. Up to 5x more leads become jobs on the same ad spend.
