Win-back agent
Segmented outreach - lapsed recurring, one-time move-outs, cancelled plans - with timing and copy that converts.
01 · Segment
Built-in segments from your customer data - last job, plan status, ZIP, and more.
Built-in segments
Lapsed recurring
Win-backLast job 60+ days
24 customers
Cancelled plans
Win-backWindow / pool verticals
8 customers
One-time move-outs
Win-backNo repeat in 90 days
31 customers
02 · Offer
Percent off, free add-on, or plan upgrade paths configured once.
Win-back offer
Sent by RobinlineSarah · lapsed biweekly · 15% from your rules
Hi Sarah! It's been a few weeks since your last clean - want us back? 15% off if we book this week.
Personalized from customer history
Last job: Apr 18 · 3 bed standard
03 · Reply
Questions answered in thread - scope changes trigger a fresh quote.
04 · Convert
Move-outs pitched to biweekly plans; window and pool verticals get re-enrollment paths.
One-time → recurring
Love that you want every other Friday - I can start a biweekly plan at $185/visit with your 15% win-back applied.
Biweekly plan enrolled
First visit Fri, Jun 20 · $157.25
05 · Measure
Track campaign ROI vs ad spend and see which offers actually rebook.
Insights · win-back
Last 30 days18
Rebooked
$6,420
Revenue
4.2×
ROI vs ads
